IT girl Alexa Chung is the new face of Longchamp for its latest Spring 2015 ad campaign. The video was shot by renowned director Jean Francois Julian in the beautiful and trendy city of Marseille, France.

An important element highlighted in the collection is color – a Longchamp hallmark – reflecting the luxury house’s style and optimism.

Watch Alexa Chung’s campaign for Longchamp here:


You can also watch the BTS and see more of Alexa Chung’s beauty: