Press Release

A full production model management agency has launched at Dusit Thani Dubai, with a trunk show attended by UAE’s diplomats.

Niche Modelling Agency is the first modelling agency fully owned by a Filipina. During her speech, Glitzy Robles Al Banna said “Seeing empowering women in the world makes my heart glow. It is my dream to see women, especially mothers like me to excel in what they do, regardless of their status, age, nationality and religion. Let us all unite, support each other’s passion and bring out the best in everyone. I am very happy to be living in the UAE where the rights of women are protected and widely supported.”

GLITZY AL BANNA 1 Glitzy Robles Al Banna

Glitzy Robles Al Banna was a victim of racism yet she stood her ground and fought for her beliefs and dreams. “I put up this business with a core goal to inspire women especially my two-year-old daughter to follow their dreams and show the world that a woman can lead and shine in any place, home or office or at their own business”


Glitzy Al Banna, Ingrid Aureada, Yhence Sioting

Niche Modelling Agency has been conceived and developed with a broad strategic vision as one of the country’s preeminent minds in modelling representation. A superlative management team led by CEO Glitzy Al Bana, COO Ingrid Aureada and CSO Florence “Yhence” Sioting, the UAE’s leading veterans from the international world of model and image management combine with more than 15 years of experience to offer a next generation boutique ideology in modelling representation.

“Introducing a new breed of modelling agency in Dubai is a dream come true. Dubai is a multicultural society infused with international talents and standards and this new modelling agency promise to bring not only the highest quality of models in the region but also the most diverse selection of models for print, editorial, video and print campaigns. We promised to give the industry the highest quality of models to represent UAE in the international platform,” Glitzy Al Banna added.