Nayomi, the region’s leading lingerie retailer, celebrated the incredible milestone of the 200th store opening in Mirdiff City Centre in Dubai. This wonderful celebration welcomed Dubai’s top media, influencers and key members from the KOJ group for a remarkable event at the newly opened Palace Store. The event was accompanied by an engaging social media campaign titled #200smiles, hundreds of Nayomi fans took part to win an in-store shopping spree.

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The event was segmented into two parts, the first began with a ribbon cutting ceremony and short speeches by major players behind the Nayomi empire including Kamal Jamjoom, the group’s Founder and Chairman, Mark Pilkington, the group CEO and Stephen Holbrook, Divisional Director- Clothing Division. These influential attendees welcomed guests and management with some motivational words of congratulations and good wishes for the store and brand.


Speeches were followed with guests enjoying a fun filled evening while listening to the beats of sensational DJ Tanya, a flowing candy buffet by Candylicious and snapping Polaroid pictures using cute ‘smile-inspired’ props. VIP guests and media were given goody bags containing vouchers to enjoy the shopping experience.


The beautifully designed store, located in one of the city’s busiest malls, marks a momentous achievement in the brand’s expansion strategy as Nayomi continues to grow across the GCC region. The glamorous Princess Palace store offers an entirely new standard of retail experience and will not only showcase the entire Nayomi collection each season, but will also boast its own exclusive product ranges.




The store will include a wide selection of stunning lingerie in every style, colour and design your heart could desire; a range of Nayomi exclusive fashion accessories that are as practical as they are desirable; and a new and ultra-comfortable collection of casual nightwear. All showcased in beautiful rooms with a spectacular stocking-inspired ceiling design. Private spaces are artfully created in store, with the clever use of cove rooms and floor displays.

The latest collections are available across Nayomi’s 200 stores in the GCC. For additional information, please visit: or download the Nayomi App from your App store to preview the current collection.